San Francisco · The Helvetica Series
The San Francisco
Canvas Vintage Flatbill
Rugged 100% cotton duck with the SF applique stitched right into the panel. Cut and stitched at our factory in Kansas City.
$45.00
Shop the hat- Applique letters — stitched in, not printed on
- Made in Kansas City

FEEL
Rugged 100% cotton duck with a matching duck undervisor. Breaks in with age, holds its shape.
FIT
Lightly structured six-panel, medium crown, flat brim. Leather strapback with an antique silver clasp.
MADE
Cut, stitched, and inspected in Kansas City. In-house, every step.

THE HELVETICA SERIES
Clean type.
Classic build.
The Helvetica Series is built on one idea: let the letters do the talking. Clean type, a classic build, no logo to decode.
The SF cap wears its city in applique — each letter stitched right into the cotton duck, not printed on top. A rugged natural canvas that breaks in with age and holds its shape. The kind of hat that looks better the longer you own it.
Applique letters, stitched right into the cotton duck — not printed on.

Made in Kansas City
One of the only hat makers still doing this in America
We don't outsource the hard parts. Every Sandlot hat is cut, stitched, and inspected by hand at our Kansas City factory. When we say made in the USA, we mean from cut to ship.
500K+Units built in-house, and counting

The Helvetica Series
San Francisco Canvas Vintage Flatbill
- Rugged 100% cotton duck with a matching duck undervisor
- Helvetica SF applique, stitched right into the panel
- Lightly structured six-panel, medium crown, flat brim
- Leather strapback with an antique silver clasp
- Cut and stitched at our Kansas City factory
More from San Francisco
Same city, same standards. Each one cut and stitched in Kansas City.